Prolira is a medical technology scale-up, founded in 2015 as a spin-off of the University Medical Centre Utrecht (UMC Utrecht).
Prolira-DeltaScan® was developed because of the clinical need to be able to detect acute encephalopathy and delirium more frequently and at an earlier stage. This is a CE and EU-MDR certified medical device.
DeltaScan has a solid academic foundation and is based on groundbreaking clinical research lead by neurologist-intensive care specialist Prof. Arjen Slooter and his “Brain at Risk” research group.
Prolira now consists of a team of fifteen experienced professionals. Our team believes that acute encephalopathy and delirium can be treated effectively. We help healthcare providers to offer patients the best possible care for acute encephalopathy and delirium.
Prolira has received funding from Venture Capital funds who are familiar with healthcare innovation and by the EU Horizon 2020 programme for promising innovations.
Account manager Netherlands
Robin has worked in the medical sector since 2003 and has extensive commercial experience, acquired through various (medical and technological) products in hospitals, independent clinics and pharmacies. Robin has a strong affinity for “evidence based” strategies. He is motivated to improve the care offered for delirium, from the perspective of the patient, the healthcare professional and the hospitals, based on medical scientific evidence.
Account manager Netherlands
Arno has spent his entire career working in the medical industry. He has been able to assist hospitals and patients with various solutions. His goal is to allow more hospitals to organise their care for acute encephalopathy and delirium more efficiently, so that more healthcare professionals and patients can benefit from this. Arno cannot wait to introduce the Netherlands to DeltaScan.
Rutger van Merkerk, PhD, Msc.
Rutger has many years of experience in the market for medical devices. In the early phase Business Development of academic inventions, he has succeeded in taking various medical (monitoring) products from concept to market. In start-up management he has successfully completed VC investment rounds for device development, clinical trials, CE & EU-MDR certification and market development. Rutger is passionate about business strategy and building companies.
Annemarie Willems, MSc.
Chief Business Development, founder
Annemarie has over twenty years of experience in the field of marketing and sales in the international market for medical devices and focuses on the realisation of innovative medical devices. Her background is in Industrial Design Engineering (TU Delft). Over the years, she has gained vast experience working as a Business Development Manager in planning/procurement and the realisation of concepts to large-scale production of medical disposables (Medisize), entrepreneurship and the realisation of innovative medical devices (Mount Medical, Academic Medical Center Amsterdam Technology Transfer Office). Finding and contracting good, strategic partners is important for Prolira’s growth.
Sjoerd Kruijff, MSc.
Chief Marketing & Sales
Sjoerd is a healthcare professional with more than fifteen years experience in the field of Commercial Innovation, Corporate Venturing and general commercial activities, such as medical marketing and sales. Sjoerd’s strength is his ability to develop an “evidence based” commercial strategy and then implement this successfully. This is the reason he is in close daily contact with the clinical implementation team at Prolira!
Tjeerd de Boorder, PhD
Chief Clinical Officer
Tjeerd has a background in biotechnology and zoology and worked as a scrub nurse for six years. He then spent thirteen years working in the Medical Technology and Clinical Physics department of the UMC Utrecht. His activities included offering technical support to patients with a cardiac assist device. He has also gained extensive experience in the research into and implementation of innovative medical technology. He obtained his PhD in 2018 on “new laser systems for surgery: physical aspects and implementation in the clinic” and is Prolira’s Chief Clinical Officer.
Clinical implementation / Research
Erik applied his background as an operating room nurse to work in the medical industry and has many years of experience with the introduction and support of new high-end products and technologies, for use in the Intensive Care Unit, during thoracic surgery and/or anaesthesiology. His goal is to support the healthcare professionals with the best, most efficient and safe products for the patient, at lower costs for the hospital. He was appointed DeltaScan Clinical Specialist at Prolira in April 2021 and facilitates DeltaScan introductory training sessions and support during the clinical use of DeltaScan.
Jolien van Leijen
Jolien trained as a nurse and worked on various hospital wards for many years. This was followed by work focusing on the positioning of pharmaceutical products amongst medical specialists and nurses and the market introduction of a new test system for Dutch hospitals. A clear transfer of clinically relevant information was important in all these roles. Jolien joined Prolira’s clinical application team in November 2019.
Are you interested, or do you have any questions?
Please contact us!
We offer 3 free e-learning modules, each of about 10 minutes, that
are informative and interactive, partly because they contain videos:
- for nurses: delirium and acute encephalopathy
- for doctors: delirium
- for healthcare professionals: Prolira-DeltaScan use